We just submitted our Kickstarter campaign. Here is a quote from Kickstarter's official explanation.
Kickstarter is a new way to fund creative projects.
We believe that:
• A good idea, communicated well, can spread fast and wide.
• A large group of people can be a tremendous source of money and encouragement.
Kickstarter is powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.
I believe what they believe. Please help us spread our campaign fast and wide!